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Today there are many car rental companies, but it was still in its infancy, were a luxury car rental companies, and only a few companies there. Agencies were located in major metropolitan areas is not, at airports as they are today, and there were few companies that branched out internationally. The situation changed with Avis Rent A Car.
Avis Rent A Car was one of the first car rental agencies, and began an aggressiveBusiness Plan, which has proven to be successful. Avis has retained its status as the industry leader and has held many ways a competitive advantage. Here is a brief history of Avis, and how it has revolutionized the car rental companies.
Small beginnings
Warren Avis Avis Rent A Car opened in Detroit, Michigan at Willow Run Airport in 1946. With less than U.S. $ 100,000, opened the first car rental company in an airport, a risky move with aconsiderable sum of money at the moment. He wanted to grow rapidly, while providing excellent customer service. Warren Avis, "marketing plan was successful, and soon an office rental at the airport in Miami was. He decided to expand its business internationally and will soon begin selling franchises Avis in Canada, Mexico and Europe. His company was to earn cash and rapid growth.
Avis Sold
Warren Avis had created a successful business on a revolutionary idea. It soldits activity in 1954 in Boston, a businessman of $ 8 million, a surprising victory in less than 10 years. The name was Avis in the United States and around the world, maintaining a respectable society. Thus, the name stuck, and Avis is also the owner can change frequently, continues today.
Grows rapidly
Avis Rent A Car has opened its European headquarters in Britain in 1960. In a short time was an international company, a corporate holding company.The holding company soon branched and developed additional business interests.
In 1963, the slogan Avis "We Try Harder taken" and has developed a campaign around it. Slogan proved such a success that continues today and has become one of the best known in the industry.
Today Avis
Now Avis Rent A Car is one of the most popular and respected car rental agencies in the world with car rentalfrom New York to Alicante, Spain. From meager beginnings of a real estate agent at an airport in a multi-million dollar company, Avis is that their strategy has worked and continues to try to do.
The next time you rent a car, rent one of the best known and most successful owners. To make a reservation to book their reservations or on-line. You'll see why they have been so successful and why customers come again and again.
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